:root{--paper:#eeeff1;--ink:#20252f;--muted:#656e7c;--line:#c9cfd8;--blue:#224adb;--soft:#e0e6f1;--white:#f8f9fc;--gap:72px;font-family:'DM Sans',sans-serif;color:var(--ink);background:var(--paper);font-synthesis:none}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:32px}body{margin:0;-webkit-font-smoothing:antialiased}button,input,select{font:inherit}button,a{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a{color:inherit;text-decoration:none}p{line-height:1.75;text-wrap:pretty}h1,h2,h3,p{margin-top:0}h1,h2,h3{font-weight:500}h1,h2{text-wrap:balance}a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible,select:focus-visible,[tabindex]:focus-visible{outline:2px solid var(--blue);outline-offset:5px}::selection{background:var(--blue);color:white}[hidden]{display:none!important}.wrap{width:min(1280px,calc(100% - 112px));margin-inline:auto}.section-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:var(--gap);align-items:start}.section-grid>*{min-width:0}.eyebrow{font-size:11px;font-weight:600;letter-spacing:1px;text-transform:uppercase;color:var(--blue);line-height:1.5;margin:0 0 23px}h2{font-size:clamp(36px,3.7vw,52px);line-height:1.1;letter-spacing:-2.3px;margin-bottom:0}h3{font-size:23px;line-height:1.3;letter-spacing:-.65px;margin-bottom:12px}.body-copy>p{color:var(--muted);font-size:16px;margin-bottom:22px}.body-copy>p.eyebrow{font-size:11px;color:var(--blue)}.body-copy>h2+p{margin-top:28px}.body-copy>p.lead{font-size:20px;line-height:1.65;color:var(--ink)}.fine-print{font-size:12px!important;line-height:1.7!important;color:var(--muted)}.button{display:inline-flex;align-items:center;justify-content:center;gap:24px;background:var(--blue);color:#fff;padding:17px 23px;font-size:13px;font-weight:500;line-height:1.5;text-align:left;border:1px solid transparent}.button:hover{background:#183ab8}.button-light{background:var(--white);color:#173795}.button-light:hover{background:#fff}.text-link{display:inline-flex;align-items:center;gap:20px;color:var(--blue);font-size:13px;font-weight:500;line-height:1.6}.text-link:hover{text-decoration:underline;text-underline-offset:5px}.skip-link{position:absolute;top:-100px;left:20px;background:var(--blue);color:#fff;padding:14px;z-index:10}.skip-link:focus{top:12px}.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.site-header{min-height:97px;display:flex;align-items:center;justify-content:space-between;gap:24px;border-bottom:1px solid var(--line)}.brand{display:flex;align-items:center;gap:12px;font-size:23px;font-weight:600;letter-spacing:-.9px;white-space:nowrap}.brand svg{width:30px;height:30px;color:var(--blue)}nav{display:flex;align-items:center;gap:32px;font-size:12px;font-weight:500}nav a:last-child{color:var(--blue)}nav a:hover{text-decoration:underline;text-underline-offset:5px}
.hero{display:grid;grid-template-columns:.9fr 1.1fr;gap:var(--gap);align-items:center;padding-block:91px 95px}.hero h1{font-size:clamp(58px,5.8vw,82px);letter-spacing:-4px;line-height:1.02;margin:0 0 30px;max-width:760px}.hero-lead{font-size:19px;line-height:1.7;color:var(--muted);margin-bottom:30px;max-width:610px}.hero-actions{display:flex;flex-direction:column;align-items:start;gap:22px}.hero-byline{font-size:12px;color:var(--muted);line-height:1.7;margin:32px 0 0}.hero-byline strong{color:var(--ink);font-weight:500}.hero-study{display:block;background:var(--soft);border:1px solid #c1cadc;padding:27px 29px 0;color:#344f7b}.study-meta{display:flex;justify-content:space-between;gap:15px;font:9px/1.5 monospace;text-transform:uppercase;letter-spacing:.4px}.study-question{font-size:25px;font-weight:500;letter-spacing:-.8px;line-height:1.35;margin:33px 0 28px}.route-diagram{display:grid;grid-template-columns:1fr 1fr;gap:15px;font-size:11px}.route-diagram>div{display:flex;flex-direction:column;align-items:center;background:#f0f3fa;padding:19px 8px;gap:10px;border:1px solid #b8c6e0}.route-letter{font:10px monospace;color:var(--blue);align-self:start;margin:0 0 8px 7px}.diagram-arrow{font-size:19px;color:#7b92bb}.study-outcome{padding-block:27px}.study-outcome .eyebrow{font-size:9px;margin-bottom:12px}.study-outcome p{font-size:14px;line-height:1.7;margin:0}.study-footer{margin-inline:-29px;padding:18px 29px;display:flex;justify-content:space-between;color:var(--blue);border-top:1px solid #b8c6e0;font-size:11px;font-weight:500}.hero-study:hover .study-footer{background:#d6dff0}
.situations,.about,.process,.engagement,.faq,.contact{padding-block:75px 85px}.situations-heading{margin-bottom:54px}.situations-heading h2{font-size:clamp(38px,4.4vw,62px);max-width:960px}.situation-list{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:42px 72px}.situation-list article{display:block;padding:24px 0 0;border-top:1px solid var(--line)}.situation-list .index{display:block;color:var(--blue);font-size:12px;font-weight:500;margin-bottom:22px}.situation-list h3{font-size:28px;line-height:1.25;max-width:540px;text-wrap:balance;margin-bottom:17px}.situation-list p{font-size:15px;color:var(--muted);margin:0;max-width:550px}
.experience-grid{grid-column:1/-1;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px}.experience-item{border-top:1px solid var(--line);padding-top:23px}.experience-item .eyebrow{font-size:9px;margin-bottom:10px}.experience-item h3{font-size:22px;margin-bottom:9px}.experience-item>p:last-child{font-size:14px;color:var(--muted);margin-bottom:0}.experience-item+.fine-print{margin-top:24px}.steps{list-style:none;padding:0;margin:0;counter-reset:step}.steps li{position:relative;padding:23px 0 23px 43px;border-top:1px solid var(--line);counter-increment:step}.steps li:last-child{border-bottom:1px solid var(--line)}.steps li:before{content:"0" counter(step);position:absolute;left:0;top:28px;font-size:11px;color:var(--blue)}.steps h3{font-size:22px}.steps p{font-size:14px;color:var(--muted);margin:0}.pricing-card{background:var(--blue);color:white;padding:38px}.pricing-card .eyebrow{color:#dbe4ff;margin-bottom:28px}.price{font-size:76px;font-weight:500;line-height:1.1;letter-spacing:-4px;display:flex;align-items:baseline;flex-wrap:wrap;gap:8px 18px}.price span{font-size:12px;color:#c2d0ff;letter-spacing:0;font-weight:400}.price-intro{font-size:15px;line-height:1.7;color:#dbe4ff;margin:23px 0 28px}.pricing-card ul{list-style:none;padding:26px 0 0;border-top:1px solid #5b78e5;margin:0 0 28px;display:flex;flex-direction:column;gap:16px}.pricing-card li{font-size:14px;line-height:1.5;color:#e4eaff}.pricing-card .button{width:100%;justify-content:space-between}.pricing-note{font-size:11px;line-height:1.8;color:#c2d0ff;margin:22px 0 0}.questions{border-top:1px solid var(--line)}details{border-bottom:1px solid var(--line)}summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:25px;padding:23px 0;font-size:15px;font-weight:500;line-height:1.6}summary::-webkit-details-marker{display:none}summary span{color:var(--blue);font-size:22px;font-weight:400}details[open] summary span{font-size:0}details[open] summary span:after{content:'−';font-size:22px}details p{font-size:14px;color:var(--muted);padding-right:26px;margin:0 0 24px}.contact .body-copy>p{font-size:19px}.contact .button{margin-top:7px}.contact-email{display:block;color:var(--muted);font-size:13px;width:fit-content;margin-top:23px}.contact-email:hover{text-decoration:underline}.site-footer{display:flex;justify-content:space-between;gap:20px;align-items:center;border-top:1px solid var(--line);padding-block:28px 38px;font-size:11px;color:var(--muted)}.site-footer p{margin:0}
@media(max-width:1100px){:root{--gap:44px}.wrap{width:calc(100% - 72px)}.hero{padding-block:70px}.hero h1{font-size:62px;letter-spacing:-3px}.hero-lead{font-size:17px}.hero-study{padding:22px 22px 0}.study-footer{margin-inline:-22px;padding-inline:22px}.study-question{font-size:22px}.study-panel{grid-template-columns:230px 1fr;padding:28px;gap:28px}.comparison-heading{grid-template-columns:230px 1fr;gap:28px}.prototype-screen{padding:25px}.prototype-screen h3{font-size:22px}.pricing-card{padding:30px}.price{font-size:65px}.button{font-size:12px;gap:15px;padding:15px 18px}}
@media(max-width:760px){.wrap{width:calc(100% - 40px)}.site-header{min-height:78px}.brand{font-size:21px;gap:9px}.brand svg{width:26px;height:26px}nav a:not(:last-child){display:none}nav{font-size:11px}h2{font-size:38px;letter-spacing:-1.6px}.section-grid{grid-template-columns:1fr;gap:32px}.hero{grid-template-columns:1fr;padding-block:53px 38px;gap:40px}.hero h1{font-size:clamp(46px,10vw,70px);letter-spacing:-2.3px;max-width:640px}.hero-lead{font-size:17px;max-width:580px}.hero-actions{gap:19px}.hero-byline{margin-top:26px}.hero-study{max-width:510px;width:100%;padding:23px 24px 0}.study-footer{margin-inline:-24px;padding-inline:24px}.study-question{font-size:24px;max-width:390px}.study-meta{font-size:8px}.study-outcome{padding-block:22px}.route-diagram{gap:18px}.situations,.about,.process,.engagement,.faq,.contact,.example{padding-block:49px 54px}.eyebrow{margin-bottom:18px}.situation-list h3,.steps h3{font-size:21px}.body-copy>p{font-size:15px}.body-copy>p.lead{font-size:18px}.example-intro{margin-bottom:25px}.study-tabs button{gap:7px;font-size:11px;padding:17px 8px 17px 0;align-items:start;flex-direction:column}.study-tabs button>span{font-size:9px}.study-panel{grid-template-columns:1fr;padding:21px;gap:24px;min-height:0}.prototype-context{display:grid;grid-template-columns:1fr;gap:0}.approach-switch{display:grid;grid-template-columns:1fr 1fr;margin-bottom:15px}.approach-switch button{padding:12px 10px;gap:9px}.approach-switch button+button{border-top:1px solid #b5c2da;border-left:0}.approach-switch button span{font-size:11px}.prototype-context>p{margin-bottom:12px}.look-for{margin-top:0}.look-for .eyebrow{margin-bottom:5px}.look-for>p:last-child{margin-bottom:0}.reset-button{padding-top:15px}.prototype-chrome,.prototype-status{padding:13px 15px;font-size:8px}.prototype-screen{padding:23px 18px;min-height:340px}.prototype-screen h3{font-size:23px}.demo-choices{gap:7px}.demo-choices label{font-size:10px;padding:10px}.task-list small{display:none}.comparison-heading{grid-template-columns:1fr;gap:10px;margin-bottom:15px}.comparison-heading h3,.brief-aside h3{font-size:26px}.comparison-heading p{font-size:13px}.comparison-panel table{min-width:550px}.brief-panel{gap:18px}.decision-brief{padding:23px 20px}.decision-brief h3{font-size:24px}.example-takeaway{align-items:start;flex-direction:column;gap:16px}.example-takeaway p{font-size:12px}.pricing-card{padding:30px 25px}.price{font-size:68px}.pricing-card .button{font-size:12px;gap:15px}.pricing-card li{font-size:13px}.contact .body-copy>p{font-size:17px}.site-footer{align-items:start;flex-wrap:wrap;gap:14px}.site-footer>p:nth-child(2){display:none}}
@media(max-width:370px){.wrap{width:calc(100% - 32px)}.brand{font-size:19px}.hero h1{font-size:43px}.study-panel{padding:15px}.prototype-screen{padding:21px 14px}.button{font-size:11px;padding:14px 16px}.price{font-size:60px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

.contact{background:var(--blue);color:#fff;margin-top:40px}
.contact .eyebrow{color:#dbe4ff}
.contact .body-copy>p{color:#dbe4ff}
.contact .button{background:var(--white);color:#173795}
.contact .button:hover{background:#fff}
.contact .contact-email{color:#dbe4ff}
.pricing-card .button{justify-content:center}
@media(max-width:760px){.contact{margin-top:20px}}

.repeatable-method{margin:28px 0;padding:23px 0;border-block:1px solid var(--line)}
.repeatable-method h3{font-size:23px;margin-bottom:12px}
.repeatable-method p{font-size:16px;color:var(--muted);margin:0}
.footer-band{background:var(--blue)}
.footer-band .site-footer{color:#dbe4ff;border-top-color:rgba(255,255,255,.28)}

.approach{padding-block:75px 85px}
.iteration-notes{border-block:1px solid #b8c6e0;padding-block:18px}
.iteration-notes p{font-size:14px;line-height:1.6;margin:0 0 10px}
.iteration-notes p:last-child{margin-bottom:0}
@media(max-width:760px){.approach{padding-block:49px 54px}}

@media(max-width:1100px){.situation-list{column-gap:44px}.situation-list h3{font-size:25px}}
@media(max-width:760px){.situations-heading{margin-bottom:32px}.situation-list{grid-template-columns:1fr;gap:30px}.situation-list article{padding-top:20px}.situation-list .index{margin-bottom:16px}.situation-list h3{font-size:24px;max-width:520px}}

@media(max-width:760px){.experience-grid{grid-template-columns:1fr;gap:30px}}

.section-intro .lead{font-size:20px;line-height:1.65;max-width:440px;margin:28px 0 0;color:var(--ink)}
@media(max-width:760px){.section-intro .lead{font-size:18px}}

.about > .body-copy{align-self:end}
.about > .body-copy > p:last-child{margin-bottom:0}

.form-assembly{min-width:0;background:#e5e8ee;border:1px solid #c6ccd7;width:100%;margin-inline:auto}
.assembly-header{height:39px;border-bottom:1px solid #c6ccd7;display:flex;align-items:center;justify-content:space-between;font-family:monospace;font-size:9px;letter-spacing:.1px;padding-inline:16px;color:#68758c}
.form-assembly svg{display:block;width:100%;height:auto}
.iteration-card{grid-column:1/-1;display:grid;grid-template-columns:1fr 1fr 1.1fr;gap:38px;align-items:start;background:var(--soft);border:1px solid #c1cadc;padding:32px;color:#344f7b}
.iteration-card .eyebrow{font-size:9px;margin-bottom:15px}
.iteration-card h3{font-size:26px;margin:0}
.iteration-card .iteration-notes{border-block:0;border-inline:1px solid #b8c6e0;padding:0 30px}
.iteration-outcome>p:last-child{font-size:14px;line-height:1.7;margin:0}
@media(max-width:900px){.iteration-card{gap:24px;padding:26px;grid-template-columns:1fr 1fr}.iteration-outcome{grid-column:1/-1;border-top:1px solid #b8c6e0;padding-top:22px}.iteration-card .iteration-notes{border-right:0}}
@media(max-width:760px){.form-assembly{max-width:510px}.assembly-header{font-size:8px;height:34px;padding-inline:12px}.iteration-card{grid-template-columns:1fr;gap:24px;padding:24px}.iteration-card .iteration-notes{border:0;border-block:1px solid #b8c6e0;padding:22px 0}.iteration-outcome{border:0;padding:0}}

@media(max-width:760px){.repeatable-method p{font-size:15px}}

.pricing-card li{position:relative;padding-left:25px}
.pricing-card li::before{content:"";position:absolute;left:0;top:.75em;width:13px;height:9px;transform:translateY(-50%);background:currentColor;clip-path:polygon(0 43%,76% 43%,48% 7%,58% 0,100% 50%,58% 100%,48% 93%,76% 57%,0 57%);opacity:.8}